A crypto checkout peer to peer to send and receive cryptocurrencies easy, fast and self-custodial
This project was initiated by two developers who recognized the challenges faced by individuals venturing into self-custodial crypto usage, often leading to discouragement and abandonment.
With their coding expertise in place, they recognized the need for a strong product strategy and design to truly empower users on their crypto journey. That’s when they reached out to me.
I had the privilege of contributing to their mission, bringing my experience in web3 product design to help make cryptocurrency usage more accessible and user-friendly.
My Rol
Services
Research
Definition
Visual Design
Non-profit organizations often operate with limited transparency, necessitating a heavy reliance on the trust vested in these institutions
Provide a platform that facilitates the financing and management of non-profit organizations in a simple, trackable, and transparent manner.
During the research stage, I initiated with desk research to explore the landscape of wallets and exchanges within the Argentinian market, our primary focus for the proof of concept. Following this, I selected the top four options and performed a comprehensive benchmark analysis, with a particular emphasis on their features and user-friendliness.
After mapping and evaluating the competitive landscape, I conducted in-depth interviews with ten crypto-users. These interviews provided valuable insights into their demographics, crypto-related behaviors, and their usage of various payment platforms, encompassing both cryptocurrencies and digital payments.
This extensive research process yielded invaluable insights that significantly informed the subsequent stages, particularly during the project's definition phase.
In the definition stage, I began by creating detailed user personas and outlining their corresponding journeys. Subsequently, I conducted a card sorting exercise with 10 users to gain valuable insights into the optimal information structure for our application. This informed the creation of a well-structured information architecture, which I further refined through a tree testing process involving another 10 users.
Leveraging their feedback, I meticulously adjusted the information architecture and collaborated closely with the development team to ensure a harmonious approach. This process allowed us to shift our focus towards defining the key user flows for our MVP, setting a strong course for the project's next stages.
Once we had solidified and validated the user flows through close collaboration with the development team to ensure cohesiveness, I transitioned into the visual design stage. This phase commenced with the crafting of wireframes for the user flows, initially in medium fidelity.
I then iterated on these wireframes based on invaluable feedback from the development team. Concurrently, I embarked on defining the design system that would underpin the entire application. This allowed for a seamless integration of the wireframes with the newly established design system, elevating their fidelity and ensuring alignment across all aspects of the project.
As we moved forward, while the developers were actively implementing the mobile design, I also took on the task of designing the desktop view for all the interfaces, ensuring a responsive and cohesive user experience across different devices.
The outcome of our work resulted in an MVP that simplifies the user experience by enabling them to seamlessly connect their self-custodial wallet. This user-friendly interface boasts several key features, including:
✓ Seamless Self-Custodial Wallet Integration: Users can effortlessly connect their self-custodial wallet.
✓ Display in Local Currency (ARS): The platform offers the convenience of displaying balances and transactions in the local currency (ARS).
✓ Cryptocurrency Transactions: Users can easily perform cryptocurrency deposits, withdrawals, and transfers.
✓ QR Code Functionality: The MVP supports the creation of both static and dynamic payment QR codes, enhancing versatility and ease of use for all.
This project presented a significant challenge in achieving a self-custodial solution. We aimed to offer simplicity for users while maintaining our commitment to decentralization. After extensive deliberation, we opted to provide the option of creating wallets with social logins, catering to a broader user base, while also preserving the choice for tech-savvy individuals to connect their own wallets.
Throughout this project, a crucial realization emerged. While we can indeed develop more user-friendly solutions for newcomers, there exist persistent technical barriers that contribute to the inherent complexity of web3 UX. This revelation underscores the ongoing evolution and refinement required to simplify and democratize the web3 experience in the face of these challenges.
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